Numbers are dry; drier than the Sahara desert. But at the same time, as all statisticians and analysts agree, numbers are the perfect lenses to observe the trend and future predictions. Best way to click the perfect picture and see what is out of focus and what caught the center of frame for any business trends and market in general. Every year ESA (Entertainment Software Association) come out with data encompassing sales, demographic and usage in terms of entertainment software, in short, gaming. I blogged about it before here with my own insights. After almost 2 year back let’s take measure again and see how deep the rabbit hole is. Let’s start.
Average game player age is 35 indicates that I have a couple of years more before I go out of the league. Though the fact that 26% gamers are 50+ years; almost catching up with younger competitors (Under 18 years-27%) and prime age personas(18-35 years-29%). I have all the sympathy with mid-life crisis sufferers (36-49 Years-18%).
Gender demographic is almost equally balanced with obvious minor lead for male (59%) over female (41%).
52% gamers believe that games are better over Movies, DVDs, Music etc. when it comes to value for money. And I completely agree with them. Take example of Witcher 3: Wild Hunt from Polish developer CD Project RED. Even though I pre-ordered and bought all DLC without discounted price, the main game contents itself spanning over 200-300+ hours of game-play excluding DLCs and other tons of goodies. Combine that with AAA quality graphics and RPG engagement and it will be free deal on sale prices.
48% gamers are social gamers. Now that is very contradicting statement when you use “social” and “gamer” in single statement. But I think this is because of lot many co-op and family games available nowadays on console as well as on mobile platforms. It shows smartphones share 36% of all gaming devices with my favorite PC topping the chart with share of 56%.
In terms of co-op, gamers still prefer to have friends at their side rather than family members, parents and spouse/GF/BF in that particular order of receding preference. However anti-social still most of the world believe games are, 51% gamers believe that games help them connect to their friends on regular basis. However anti-educational still most of the world believe games are, 75% gamers believe that games are more mentally stimulant and educational than other “stuff”.
As predicted 2 years back in similar kind of post here, VR is the next in thing for future gaming. Considering 40% gamers ready to buy VR devices in one or the other way, it’s becoming “game” changing scenarios for future developments.
Only 11% M-ratings games compared to 37% E-rating in the year of 2016 also shows how diverse the gaming is becoming. And why the rise of family games. Gaming has stopped becoming geeky-business anymore. There is also shift in accepting the effects of gaming on child’s upbringing. 68% parents believe that it’s positive part of the life. 62% parents themselves participate in gaming sessions with their offspring.
Shooter and action genre still dominate almost 45% of all the genre available on the market. But when it comes to PC, strategy is topmost choice for 34.4% gamers. Notably RPGs also occupying 18.7% share in terms of PC gaming. It’s always difficult to play strategy and RPG without keyboard/mouse combo.
As support to my previous consumerism blog, data shows that 18% gamers buy game titles if it belongs to some continuing series or looks familiar. Though still biggest factor in influencing the consumption is price: 21%. That explains peak buying during winter/summer/autumn sales going on all the time on digital distribution sites. Quality of graphics has lost its charm though with all the new Indie but well-designed and immaculately conceived ideas. No need to have life-like graphics to get immersion.
Total consumer spend in the year of 2015 is 23.6bn $. No need to say that digital format is the best deal for distributors. Comparing to 2010 where physical format was having its golden days with 71% market share, now, in 2015 it’s reduced to mere 44%.
Magical future still awaits. No one has predicted that future holds such fantasy as living and playing out your dreams literally.
One thought on “Game on…”
Great post, well done!!
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